A jaunt over to the PPC Show podcast provided a lot of very interesting insights this week for marketing. From business mergers and streaming services to Walmart vs. Amazon and Tic-Tok, this podcast gave me a lot to think about.
It seems like everything is getting handed over to big corporations these days. Disney is buying up media company after media company in order to shore up its digital presence, and other companies are doing the same in many fields. But the hosts of the PPC Show discussed that a more important trend was emerging, and that was the trend of vertical integration. Catering to very specific niches is the next step in connecting with customers. Making a newsletter for male environmentalist Ford owners is going to become more important as people look for media that services them specifically.
They also discussed the upcoming split over paid streaming services and ad-powered watching. As more and more streaming services come on the market, it's going to be an important question as to how ads are going to work as TV dies off more and more. Will streaming services provide the same outlets for ads that cable and dish did? Are advertisers going to lose a lot of exposure if everything becomes paid?
Finally, the hosts explained how a sponsored one day trend on Twitter could go for almost a quarter million dollars. It became evident that social media is a very powerful platform for spreading your message. Social media is where the people are and where they see advertisements.
That's all for my discoveries this week, see you in the next post!
Podcast:
https://open.spotify.com/episode/6q5SKSWxQLXRoRkGIu8Dkh
Digital is definitely king when it comes to getting in front of potential consumers as you can find them wherever they are. People are for sure getting conditioned to it (just like we did with TV ads and that's when we'd run to the kitchen or bathroom during a show), but marketers will continue to find ways to reach via digital as the digital landscape continues to evolve.
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