Crave Facebook Campaign Final Assignment

Campaign Objective - The “why” behind your choice of campaign:

I believe this specific campaign's objective should be to reach meaningful audiences that will have the type of lifestyle the makes the want to buy these nutritional snacks. Something similar to GDN's affinity audience that targets a specific lifestyle. The type of people we are trying to target will know they want these products, whereas if we are just trying to reach "a lot of people" most wouldn't care to find out what this product can do.

We also want these people to check out the website and sign up for email alerts for when the product actually launches. We want to catch people's attention now, and have an easy way to re-capture their attention and sales when the product actually launches. Our objective?

Lead Generation

• Ad Targeting 
  • Audience - Demographics: Sandy UT + 50 miles for most of urban Northern Utah, Moab and St. George UT + 25 miles for outdoors enthusiasts - 18 - 45 year-old men and women for capturing those in the peak of physical activity. Psychographics: Interested in parenting, physical exercise and fitness, camping, hunting, mountain biking, marathons and triathlons. Interested in outdoor life. Connections: People who like the page or respond to Crave events. 
  • Placements - Use automatic placements to delve into new market spaces and people we have not yet identified. 
  • Budget - 30 days for $50 per day. Total of $1,500.
  • Schedule - Auto-set to "Run all the time"
• The Ads
• Format - Single image or video format (As there probably isn't enough visual diversity for a carousel to be interesting)
• Ad Info:

FEEDBACK: I'm really excited for this product to finally "hit the shelves" and start selling. The options look really good and I would like to try a few myself. I know that there are a lot of high-performance snacks that are in the market already, so I feel like if Crave can really isolate its biggest benefits for its customers, it has a chance to come out on top and break through the noise that fills the airwaves of this particular industry. I like the product, I just hope they can find a way to stand out ad really make a mark so they don't get lost in a veritable sea of other trail mixes and health snacks. 

Google Ad Certifications

Happy day, everyone! I'm certified on Google Ads. I've included screenshots of my certificates below. 

(Don't mind the Tavery, I was using a different email address)

I'll also have my final Facebook Campaign to post about soon. 

Passion for Social Media Managers

I dove back into podcasts this week listening to a Social Pros podcast. They went in-depth on what it takes to be a social media manager for anything in the modern day. I thought it was interesting how they started the episode introducing the quest speaker, Barry, and talking about how she pretty much dedicates her life to making social media managing work.

Barry went into talking about how she really doesn't get a lot of time for outside engagements. She talked about how she lives and breaths for her company and gets a lot off freedom to do what she thinks is best is posts whenever she wants and whatever she wants.

She works a lot with those who engage with her company online, and checks her messages 24/7, literally 24/7 and does all she can to help customers connect with the brand as a person. She works hand-in-hand with a PR agency to make sure they are doing what is effective and that the agency can accurately represent the team.

She also delves into marketing and such as their team is so small. She said that as a social media manager, her job really includes all things digital. And looking at successful metrics, they want more followers and more tweets @ their brand.

It was really eye-opening how much a social media manager has to do to keep their brand on people's minds and fulfilling all the expectations that people have in a fast-paced digital world.


SOURCE:

https://open.spotify.com/show/3C7kVUc4kaCAExNYlK7Pjy

Non-Profit Social Media

I was reading blogs again this week and came across a little gem on PPC Heros. I am extremely interested in the non-profit sector and would like to work there after I graduate from BYU. This article summarized some "do's" and "don'ts" of how to do social media marketing during a scary and volatile time such as the Coronavirus epidemic.

1. "Be sympathetic": Now is not the time to be crass and crack jokes. Rather, reach out in compassion and try to establish emotional connections.
2. "Do research within your industry!": What are people doing right now that is working for them. What things haven't gone so well? Don't try to walk the path of non-profit success blindly.
3. "Use lighthearted humor": Being tasteful doesn't mean not being funny at all. Entertain the publics you interact with.
4. "Interact with your customers": Reaching out during this trying time shows that you care about them and want to help. Social media posts and live streaming will do!
5. "Giveaways and Stories": These ingenious tools can help connect you to publics on a day-to-day basis. 
6. "Have a clear call to action": What do we want our customers to do? They won't know unless we tell them!

I enjoyed this article as it reminded me just how much agencies, professionals and individual businesses must adapt to the changing world around them. Hopefully I can be as adaptable as they are in my efforts to become a professional.


Source:

https://www.ppchero.com/what-nonprofits-taught-me-about-social-media-marketing/