I was reading blogs again this week and came across a little gem on PPC Heros. I am extremely interested in the non-profit sector and would like to work there after I graduate from BYU. This article summarized some "do's" and "don'ts" of how to do social media marketing during a scary and volatile time such as the Coronavirus epidemic.
1. "Be sympathetic": Now is not the time to be crass and crack jokes. Rather, reach out in compassion and try to establish emotional connections.
2. "Do research within your industry!": What are people doing right now that is working for them. What things haven't gone so well? Don't try to walk the path of non-profit success blindly.
3. "Use lighthearted humor": Being tasteful doesn't mean not being funny at all. Entertain the publics you interact with.
4. "Interact with your customers": Reaching out during this trying time shows that you care about them and want to help. Social media posts and live streaming will do!
5. "Giveaways and Stories": These ingenious tools can help connect you to publics on a day-to-day basis.
6. "Have a clear call to action": What do we want our customers to do? They won't know unless we tell them!
I enjoyed this article as it reminded me just how much agencies, professionals and individual businesses must adapt to the changing world around them. Hopefully I can be as adaptable as they are in my efforts to become a professional.
Source:
https://www.ppchero.com/what-nonprofits-taught-me-about-social-media-marketing/
Great tips on engaging/interacting a following...especially during a sensitive time.
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