I dove back into podcasts this week listening to a Social Pros podcast. They went in-depth on what it takes to be a social media manager for anything in the modern day. I thought it was interesting how they started the episode introducing the quest speaker, Barry, and talking about how she pretty much dedicates her life to making social media managing work.
Barry went into talking about how she really doesn't get a lot of time for outside engagements. She talked about how she lives and breaths for her company and gets a lot off freedom to do what she thinks is best is posts whenever she wants and whatever she wants.
She works a lot with those who engage with her company online, and checks her messages 24/7, literally 24/7 and does all she can to help customers connect with the brand as a person. She works hand-in-hand with a PR agency to make sure they are doing what is effective and that the agency can accurately represent the team.
She also delves into marketing and such as their team is so small. She said that as a social media manager, her job really includes all things digital. And looking at successful metrics, they want more followers and more tweets @ their brand.
It was really eye-opening how much a social media manager has to do to keep their brand on people's minds and fulfilling all the expectations that people have in a fast-paced digital world.
SOURCE:
https://open.spotify.com/show/3C7kVUc4kaCAExNYlK7Pjy
Agreed...social media management is intense. I was over it for a company for 5 years. In the beginning I managed a lot of it myself, but then we had a team to handle it together. People really do burn out in the world of SMM easily because it is truly a 24/7 job and can be a very negative experience as well if you're reading all the comments, @s, DMs, etc.
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