This week my learning endeavors took me to one of Social Pros' podcasts. I've provided the link below so you can go and check it out for yourself.

In this episode they interviewed quite a few industry professionals and authors about how they use social media to market themselves. The bit about authors in the title of their podcast is what caught my attention, as I am a self-published author and am always looking for ways to get my books in front of new people.

One of the most interesting issues they brought up is the fact that, apparently, anyone who knows anything about social media marketing doesn't measure their posts and campaigns by "vanity signs" or how many people like their posts. This is apparently an old standard that doesn't give the most accurate interpretation about how their content is being received. It's more about the interactions customers have with the company personally and their overall social media behavior towards the brand.

I can see how this would be different than just counting likes. I've watched my sister scroll through Instagram, liking nearly every picture that passes under her thumb without a second thought. I would like to learn more about how these new-generation analytics work, though.

On a final side note, one of the guests on the podcast stated that for his data company, all they needed was somebody's LinkedIn name and job title and they could easily generate an email to use to get to them. That was a little unsettling. But I'm looking forward to the next podcast and all the new knowledge it will bring me next week.

https://open.spotify.com/episode/414gpBW7pbMV3bhJD4Whqu